Thursday, January 24, 2008

Have You Been Branded?

Isn't that an interesting title? Have you been branded? Well, have you? Do you even have a clue what I am talking about? Let's discuss this for a moment.

Are you currently involved in network marketing, mlm, direct sales, etc.? What company do you promote? Ah, that's it, what company do you promote? You see if you're like me, I've been involved with network marketing for over 7 years. I was taught the same thing that many of you were. That is to promote and sell the products or the company. That's how you make the money.

This is where the difference between branded and branding comes in. You see, when you walk into a McDonalds' or any restaurant or most anywhere for that matter, what is the first thing you hear? Welcome to .... how can I help you? Right? By doing this, the company is taking their nice hot iron and poking you with it and saying, gotcha now, you've been branded. Pretty much like animals are.

Are you branded or branding? I know from personal experience that I used to be branded. That's right, used to be. I've always promoted company and products first, not me. Yes, I have the t-shirts, polo shirts, jackets, folders, pens, etc. of my company and I love all that stuff. It wasn't until I got involved with the Million Mind March did I realize that I was branded.

How could people join me in my business if I didn't believe in or brand me? If people know you, trust you and like you, then they will join you in whatever you do. The key is that you have to promote yourself. You have to believe that you are a leader that people are looking for. If your prospects were to do a Google search for you, what would they find. Think about it, try it.

Think of some of the biggest names in the network marketing industry. If I gave you one of their names you would probably be able to tell me what company that they are associated with because they have been branding themselves all along.

Those of us involved in this great industry all want success. Are you there yet? I know that I am working on it everyday like most of you. I now know that I have to be branding me. If people see that you are the leader that they've been looking for, then it won't matter too much what company you're with. Think again back to the biggest names in the industry. If you heard that so and so big name was leaving XYZ company to go to ABC company, what would his people do? Most of them would more than likely follow him because he has been branding himself as the leader that people should follow. Happens everyday.

I've gone on long enough, but I hope that you will take what I've put before you and think about it. Are you branding you or are you branded by your company? I look forward to bringing you more insight for you to apply to your business.

Remember, you're the greatest,

Ralph

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