Sunday, January 20, 2008

What is Your Business?

Interesting question isn't it? Maybe you have a home business, own a franchise, you're an internet marketer, you're just an employee working a job. This questions applies to all who earn an income. What is your business?

I know what you're probably thinking. I sell nutritionals, information, stocks, real estate, etc. The list could go on forever, but is this your business. Think about it real hard, I had to when I was first asked about it.

Still thinking? If you are in a true business of any kind and you take pride in what you do, then your real business is people. That's right, people. Think about it for a minute. Without people would you even have a business? Probably not. How do others become wealthy? People.

Are you succeeding in your business or do you want more success in your business? Then take your focus off of your "stuff" and put the focus where it should be, on the people. Do an experiment this week and focus more on people then on what you sell and see what happens at the end of the week. Focus on helping them, aiding them, or just pointing them in the right direction.

How do you think your customers or prospects would feel if you would point them in the right direction, even if it's not with you. Do you think they would trust you a little more and remember the experience? Who knows, maybe they would even come back to you if they have a bad experience somewhere else.

That's your assignment for the week - focus on people. See how it affects not only your business, but you. Let me know how things worked out for you. I know you'll be surprised at the results. You deserve the best, but you must also give the best.

Until next time,

Ralph

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